How To Repurpose Old Blog Content To Keep It Fresh & Relevant

Isn’t it a pain in the ass to constantly think of new blog content?

It’s like being a hamster on a never-ending wheel, always running but never quite reaching the end.

But what if I told you there’s a way to step off that wheel, catch your breath and still keep your blog thriving?

Welcome to the wonderful world of repurposing old blog content!

Repurposing content is like finding a forgotten £20 note in your old jacket pocket. It’s already there, and all you need to do is put it to good use.

So, grab a cup of tea (or a pint, depending on your stress level), and let me share with you the art of repurposing your blog content to keep it fresh and relevant.

Why Repurpose Blog Content?

Before we get into the how, let’s chat about the why.

Repurposing content isn’t just about being lazy (though let’s be honest, that’s a lovely bonus). It’s about maximising the value of the content you’ve already created.

Here are a few reasons why repurposing is a genius move:

1. Boost SEO – Fresh content can improve your search engine rankings. By updating and repurposing old posts, you’re giving search engines a reason to revisit your site.
2. Reach new audiences – Different formats appeal to different people. Repurposing content into various formats can help you reach new segments of your audience.
3. Save time & effort – Creating content from scratch is time-consuming. Repurposing allows you to be efficient with your resources.
4. Reinforce key messages – Repetition is key in marketing. Refreshing and updating your content allows you to reinforce important messages without sounding like a broken record.

A Guide To Repurposing Old Blog Content

1. Find your best content

First things first, identify the golden nuggets in your blog archive.

Look for posts that performed well in terms of traffic, engagement or shares. These are the pieces that resonated with your audience and have the potential for a second life.

Pro Tip: Use Google Analytics or your preferred analytics tool to identify high-performing posts. Pay attention to metrics like page views, average time on page and social shares.

2. Update & refresh the content

Now that you’ve identified the star players, it’s time to give them a makeover. Think of it as a content facelift – smoothing out wrinkles and adding a bit of sparkle.

Ways to refresh content

• Update information – Ensure all the data, statistics and references are current. Outdated information can make your content look like a relic.
• Add new insights – Include recent developments, new tips or additional points to add value.
• Improve readability – Break up long paragraphs, add subheadings and use bullet points to make the content easier to digest.
• Include new images or graphics – Visuals can breathe new life into old content. Use updated images, infographics or even embed videos.

3. Repurpose into different formats

Here’s where the magic happens!

You can transform your refreshed content into various formats to appeal to different audience preferences.

Ideas for repurposing content

• Infographics – Condense your blog post into a visually appealing infographic. Tools like Canva make it easy to create professional-looking graphics.
• Videos – Turn your blog post into a video. You can create a simple slideshow with voiceover or go all out with a talking-head video.
• Podcasts – If you have a knack for talking, why not turn your content into a podcast episode? It’s a great way to reach those who prefer listening over reading.
• Social media posts – Break down your blog post into bite-sized social media content. Use quotes, tips and snippets to create engaging posts.
• Ebooks or guides – If you have a series of related posts, compile them into an ebook or a comprehensive guide.

4. Promote the new, repurposed content

You’ve done the hard work of repurposing your content. Now it’s time to get it out there!

Here are some simple ways you can do that:

• Email newsletters – Share your repurposed content with your email subscribers. Highlight the new format and any additional value.
• Social media – Promote your new videos, infographics or podcasts across your social media channels. Use engaging captions and relevant hashtags to increase visibility.
• Collaborations – Partner with influencers or other businesses to share your repurposed content. This can help you reach a wider audience.
• Content syndication – Submit your updated blog posts to content syndication platforms to reach new readers.

5. Track & measure success

As with any marketing effort, it’s essential to track the performance of your repurposed content. This will help you understand what works best and refine your strategy.

Key metrics to track

1. Traffic – Monitor the traffic to your repurposed content. Are you seeing an increase in page views?
2. Engagement – Look at metrics like comments, shares, and likes. Is your audience engaging with the new formats?
3. Conversions – Track any conversions or actions taken as a result of your repurposed content. Are you seeing an increase in leads or sales?

Real-Life Example: How One Small Business Repurposed Content

So far, I’ve only helped one client repurpose their content, and unfortunately, they don’t want to be named.

However, they are willing to let me give you the title of their blog post and tell you what we did with it.

So, their blog post is titled “7 Mind Blowing Facts About Beach Weddings In Seychelles” and it was a cracking performer of a post. So, they made use of my services, discussed repurposing strategies and this is what we came up with:

• Updated the blog post – We refreshed the post with new, more recent facts about weddings in Seychelles.
• Created an infographic – They then turned the tips into a visually appealing infographic and shared it on Pinterest.
• Made a video – They filmed a video talking about the facts and what they had to offer couples, then uploaded it to YouTube.
• Social media posts – They used snippets from the post to create a series of Instagram posts, each highlighting a different fact.
• Email campaign – They sent an email newsletter to their subscribers featuring the new video and infographic.

The result?

This business saw a 30% increase in blog traffic, gained new followers on social media and boosted enquiries into their beach wedding packages.

How Will You Repurpose Your Blog Posts?

Repurposing old blog content is like giving a second life to your favourite pair of jeans. It’s comfortable and familiar, and with a few tweaks, it can be just as good as new.

So, next time you feel overwhelmed by the pressure to create fresh content, remember that you’ve already got a treasure trove of material waiting to be rediscovered.

Your sanity (and your audience) will thank you for it!

Hire someone to help you repurpose blog posts

If you’d like extra support in deciding the best ways to repurpose your blog content for your business, I could help you with that!

My Buddy Up Blog Service is the perfect opportunity to get all your struggles off your chest and have me work with you to get the best out of your blog posts.

If you’d like to see if we’d be a good fit, book a call here and we can have a good chat about things.